What You will Learn
Elevate your marketing career with AI mastery! Discover tools and strategies for data- driven research, personalized engagement, optimized campaigns, and more. This course provides the foundation to excel in existing roles, launch your own AI-powered marketing venture, or offer in-demand freelance services. Explore AI’s impact across the marketing landscape and culminate your learning with hands-on projects and a comprehensive AI marketing strategy.
Job Opportunities
- AI Marketing Strategist.
- Digital Marketing Manager with AI expertise.
- Social Media Manager utilizing AI tools for engagement and analytics.
- Marketing Analysts focusing on AI-powered analytics and insights.
Duration Course
- 12 Weeks
- 100 Hours of Mentorship
- Projects
- 30 Course Videos
Course Content
AI Driven Marketing
- Module 1: Introduction to AI in Marketing
- Module 2: Getting Started with AI Tools
- Module 3: AI for Market Research
- Module 4: Enhancing Customer Engagement with AI
- Module 5: AI-Driven Content Creation
- Module 6: AI for Social Media Management
- Module 7: AI in SEO and Advertising
- Module 8: Analytics and Insights with AI
- Module 9: Ethical Considerations and Privacy
- Module 10: Implementing Your AI Marketing Strategy Conclusion and Next Learning Path
- Practical Workshops and Case Studies
- Strategic Edge: Gain a competitive advantage by mastering the application of AI in developing cutting-edge marketing strategies.
- Career Advancement: Enhance your employability and potential for career advancement in a landscape increasingly dominated by AI technologies.
- Innovation and Creativity: Learn how to use AI tools to foster innovation and creativity in content creation, customer engagement, and more.
- Data-Driven Decision Making: Acquire skills in leveraging AI for analytics and insights, enabling data-driven decisions that can significantly improve marketing effectiveness.
- Ethical Leadership: Understand the ethical considerations
- Basic understanding of marketing concepts
- No technical expertise in AI is required, but a willingness to learn about new technologies is essential.
- AI-Enabled Marketing
- AI-Powered Market Research Customer Segmentation & Targeting Content Creation Assistance
- Social Media Management utilizing AI tools for engagement and analytics.
- SEO and SEM Specialists leveraging AI for optimization and advertising.
- Social Media Advertisement Support Campaign Optimization
Successful students can launch startups to:
- AI-Focused Marketing Agency: Specialize in providing AI-driven marketing services to small and medium-sized businesses.
- Niche AI Marketing Tool Development: Create software targeting a specific aspect of AI in Marketing (e.g., hyper-personalized email tool, AI-powered image generation for ads).
- Marketing Analytics Platform: Build a platform that helps businesses track their marketing KPIs and gain AI-driven recommendations for improvement.
- AI-Powered Influencer Marketing: Develop a tool to match brands with the most relevant influencers based on advanced data analysis.
- E-commerce Personalization Solution: Create AI-powered solutions to curate product recommendations and tailor e-commerce experiences for individual shoppers.
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Generative AI
This dynamic course, “Innovating with Generative AI: Project-Based Learning,” offers a deep dive into generative AI technologies, focusing on hands-on project work with large language models (LLMs) like Mistral or Llama. Students will gain a solid foundation in machine learning, explore the intricacies of GANs and VAEs, and apply their knowledge to create AI-driven solutions across various domains, including retail, agriculture, healthcare, manufacturing, energy, sustainable technology, and business innovation. The curriculum emphasizes ethical AI use and culminates in a capstone project where students will tackle real industry challenges, providing a pathway to employment, entrepreneurship, or freelance opportunities in the cutting-edge field of generative AI.
Can You Solve the Project Challenge?
GENERATIVE AI
AI-601
Generative AI technologies, including the latest LLMs
Leadership in Ethical & Responsible AI
ETHAI-601
Ethical AI, governance frameworks, stakeholder engagement
Precision Agriculture with AI
PSC-PAI-102
In-depth exploration of Gen AI, ML and Deep Learning
Subscribe Now and Be Part of our AI Community
Wersel Workdesk offers hands-on AI experience guided by experts, immersing students in practical customer projects from ideation to deployment for real-world learning.
Learn – Work – Innovate.
Our Mission: Empower our community with practical Al knowledge through Wersel Projects, solving real-world and environmental challenges.
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